How should we prioritize who needs our money?
By: Ram Page Staff
Issue date: 2/5/10 Section: Features
With the most watched sports broadcast of the year just days away, TV conglomerates are selling off every available second to the highest-paying advertisers looking for a big boost in return.
CBS said most of its ads are selling for about $2.5 million for one 30-second slot during the Super Bowl on Sunday.
Now multiply that by the number of ads you see during the game, and that adds up to one big paycheck for the TV stations. You do the math.
Whether the ads actually pay off for advertisers is too early to tell. But in the past, seeing an ad for Budweiser doesn't make the average American want to buy the product any more than before.
So it's safe to say that much of this $2.5 million is wasted on a short clip that, in the end, will just make people laugh.
Let's be creative here. What could companies spend their money on now that would give quicker and more effective results? Who in the world really needs that much money?
We can think of a few.
How about a family in the Port-au-Prince province of Haiti where families, many of whom are injured and displaced, still wake up every morning in make-shift shelters? Do you think $2.5 million dollars could be of some use there? With hundreds of thousands dead or homeless, you do the math.
A long list of companies, including Google, Bank of America, McDonald's and Coca-Cola, have done the math and pledged to donate $1 million dollars to Haiti's relief.
However, our complaint is that business seems to be as usual for too many people who, in our opinion, have too much money to know what to do with it.
We wonder how much of its Super Bowl profits CBS will be giving to families and businesses in the flattened country.
It is safe to say that America has definitely responded with donating food, water and money to the victims. Many non-profit organizations based out of the U.S. responded with overwhelming support for the country.
Even students on campus, such as Sisters Who Achieve Goals, have taken the disaster serious and organized fundraising efforts for survivors.
But it seems as though it would take our own catastrophic setback to disrupt business as usual here for many companies.
So until then, let the selfless and gracious Americans give what they can, be that $5 to the American Cross web site, or selling cupcakes in the UC spine. We've added it up; Haiti needs it more.
CBS said most of its ads are selling for about $2.5 million for one 30-second slot during the Super Bowl on Sunday.
Now multiply that by the number of ads you see during the game, and that adds up to one big paycheck for the TV stations. You do the math.
Whether the ads actually pay off for advertisers is too early to tell. But in the past, seeing an ad for Budweiser doesn't make the average American want to buy the product any more than before.
So it's safe to say that much of this $2.5 million is wasted on a short clip that, in the end, will just make people laugh.
Let's be creative here. What could companies spend their money on now that would give quicker and more effective results? Who in the world really needs that much money?
We can think of a few.
How about a family in the Port-au-Prince province of Haiti where families, many of whom are injured and displaced, still wake up every morning in make-shift shelters? Do you think $2.5 million dollars could be of some use there? With hundreds of thousands dead or homeless, you do the math.
A long list of companies, including Google, Bank of America, McDonald's and Coca-Cola, have done the math and pledged to donate $1 million dollars to Haiti's relief.
However, our complaint is that business seems to be as usual for too many people who, in our opinion, have too much money to know what to do with it.
We wonder how much of its Super Bowl profits CBS will be giving to families and businesses in the flattened country.
It is safe to say that America has definitely responded with donating food, water and money to the victims. Many non-profit organizations based out of the U.S. responded with overwhelming support for the country.
Even students on campus, such as Sisters Who Achieve Goals, have taken the disaster serious and organized fundraising efforts for survivors.
But it seems as though it would take our own catastrophic setback to disrupt business as usual here for many companies.
So until then, let the selfless and gracious Americans give what they can, be that $5 to the American Cross web site, or selling cupcakes in the UC spine. We've added it up; Haiti needs it more.
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